
Six FMCG beats, replanned into routes that finish on time
How a Davanagere distributor serving about 140 kirana counters cut distance per beat by 16.4% and got 97.2% of stops done on the planned day.
- less distance per beat
16.4%
less distance per beat
- stops completed on the planned day, up from 88%
97.2%
stops completed on the planned day, up from 88%
- average monthly fuel saving across both vehicles
₹6,140
average monthly fuel saving across both vehicles

A family-run FMCG distributor supplying packaged foods and household goods to neighbourhood kirana counters across Davanagere, with its own small fleet and a weekly beat calendar.
The challenge
The distributor ran two mini trucks over six weekly beats covering about 140 kirana counters. The stop order was set by driver habit, fuel bills kept climbing, and shops at the tail of each beat regularly reported late or skipped deliveries.
What Voder did
In a 10-week pilot, Voder replanned each beat as a single optimised multi-stop route on the Mini Truck and Pickup / Van classes, with a photo and timestamp at every counter and one consolidated invoice per week.
Mapped every counter
The six weekly beats and their roughly 140 counters were loaded into Voder as saved stops, grouped by the day each beat runs.
One optimised route per beat
Each beat became a single multi-stop route with the stop order set by distance, so the tail of the beat is no longer the part that slips.
The right vehicle for the load
Heavier beats ran on the Mini Truck class and lighter ones on a Pickup / Van, matched to the week's order volume.
Proof at every counter
A photo and timestamp at each drop, plus one consolidated digital invoice a week, replaced memory and paper slips.
The results
Measured over the pilot, against how the business ran before.
16.4%
less distance per beat
97.2%
stops completed on the planned day, up from 88%
₹6,140
average monthly fuel saving across both vehicles
Beats now finish on the day they are planned, the tail-end shops stopped calling, and the partners review a weekly photo trail instead of settling arguments from memory.
The route sheet the app gives is better than what our senior driver carried in his head for years. Shops at the end of the line stopped calling to complain.
Illustrative pilot from Voder's early operations. Client details are kept anonymous.
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