D2C & E-commerceDavanagere · 8-week pilot

Same-evening delivery for a home-decor brand, with fewer breakages

How a Davanagere D2C seller moved local orders off a national courier and delivered 94.6% of them the same day, with one damage complaint in 8 weeks.

94.6%

orders delivered the same day

₹21

average saving per local order against courier rates

1

damage complaint in 8 weeks, down from about 5 a month

A seller wrapping a framed piece and ceramics in a small home-decor packing room

A small direct-to-consumer brand selling framed art, ceramics and decor pieces through Instagram and its own website, packing orders from a studio in Davanagere.

The challenge

The seller shipped 30-40 local orders a week through a national courier at parcel rates, with 2-3 day delivery inside the same city and breakage complaints on framed pieces and ceramics.

Local orders paid national parcel rates for a trip across the same city.

Delivery inside Davanagere took 2-3 days, long after the post that sold it.

Framed pieces and ceramics were breaking in sorting hubs, about 5 complaints a month.

With no handover proof, every damage claim became a back-and-forth with the customer.

What Voder did

Over an 8-week pilot, Voder batched local orders into two same-day routes a week, a 2-Wheeler run for small parcels and a Mini Truck run for framed and boxed pieces, with doorstep photo proof on every order.

1

Split local from outstation

Orders with a Davanagere address were pulled out of the courier queue; outstation orders stayed with the courier.

2

Two same-day runs a week

Local orders were batched into two scheduled same-day routes a week, so customers knew which evening to expect them.

3

Vehicle matched to fragility

Small parcels rode on a 2-Wheeler; framed and boxed pieces travelled upright in a Mini Truck instead of a sorting sack.

4

Doorstep photo on every order

Each handover was photographed at the door, giving the seller a clear record of the condition each piece arrived in.

The results

Measured over the pilot, against how the business ran before.

94.6%

orders delivered the same day

₹21

average saving per local order against courier rates

1

damage complaint in 8 weeks, down from about 5 a month

Local customers now receive orders the same evening, fragile pieces arrive intact, and the doorstep photo settles any question about condition before it turns into a dispute.

Customers in Davanagere now get their order the same evening they see it on Instagram. The delivery photo also closes the argument about how it arrived.

Spoorthi HiremathFounder, home-decor brand, Davanagere

Illustrative pilot from Voder's early operations. Client details are kept anonymous.

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